Coolest download: Virtual Zippo lighter app for your iPhone at Rock of Ages. (Because you can never be too ready for a power ballad.)
Dumbest game: "Shoot your boss," at 9 to 5. I know it fits with the plot and all but isn't it a tad in poor taste?
Best use of video: Vblog entries from the cast of Hair are fun. The Easter Bonnet competition featuring the cast of 33 Variations doesn't tell you much about the show but it's very witty. Shrek's 10-part online video series on bringing the musical to Broadway is the most interesting and provides reasons to keep coming back to the site.
Best marketing slogan playing off a line from a song: Hair - We got merch, brother!
Best e-cards: Shrek, with their funny takeoffs on other Broadway shows.
Most unfortunate video trend: Watching scenes from plays without the sound. You can see a montage from God of Carnage, you just can't hear the actors. Instead, they play some background music. What's the point? At least Exit the King gives you a few lines of dialog before the montage.
Best blog: It's hard to beat Jane Fonda at 33 Variations. Although, strangely, I couldn't find a link to it on the show's site.
But I wish the two queens from Mary Stuart had kept up their blogging. Here's a sample from Mary, Queen of Scots: "I am in rehearsals for my upcoming trial. I am training hard as I suspect it will all be physically hard to endure. I have discovered protein shakes and they are helping me."