The Broadway musical The Addams Family received a particularly negative review from New York Times critic Ben Brantley, yet it's doing great at the box office, taking in nearly $1.4 million and playing to 97.4 percent capacity last week.
And from my purely unscientific survey, I don't think that attendance is going to drop off anytime soon.
There's a new feature at Ticketmaster that allows you to select your seat. I've been looking at tickets for late July and great swaths of the orchestra have already been sold. (The regular-priced orchestra, that is. There are still plenty of premium seats.)
Surprising? Not at all.
It's got name recognition from the TV series and movies and the two stars, Nathan Lane and Bebe Neuwith, help, too. It's a known quantity, which is comforting when you're shelling out $136.50 apiece for tickets.
But I think there's something even more important.
Every once in awhile I read the travel forums at Fodors.com. Lots of people who are coming to New York on vacation, and bringing their kids, want advice about a Broadway show. It has to appeal to mom and dad, teens and preteens, boys and girls.
Well, The Addams Family fits the bill, especially if they've already seen some of the other long-running musicals. Prominently displayed on its Facebook page is: "This show is family friendly and appropriate for children ages 10 and up."
So when it comes to musicals, family friendly can trump Ben Brantley.