In August, I wrote about four new greeting cards from Hallmark designed to celebrate same-sex weddings or commitment ceremonies.
The move, of course, prompted a boycott from the usual array of self-styled "pro-family" groups. (I guess there's a limit to being "pro-family." Apparently, gay and lesbian families need not apply.)
To show my support for the company and to counterbalance the bigots, I sent a thank-you card to Hallmark's CEO. I thanked him for the company's inclusive stance and said that I would be buying Hallmark products whenever possible.
This week, I got a letter from Hallmark thanking me, which I think is kind of nice. It said, in part, "It is our goal to be inclusive rather than exclusive so that our products appeal to the widest range of people who wish to communicate and connect with one another."
I didn't realize this, but Hallmark makes more than 20,000 greeting cards - including ones for unmarried heterosexual couples, mixed-race or interfaith relationships and blended families "so people in each of these situations can find cards that meet their needs."
I don't know how many letters Hallmark had to send to people who protested the new cards but I think that those of us who support equality and inclusiveness are sometimes too quiet about it. Whereas people who feel the other way never seem to get tired of making their views known. I'm glad I wrote to Hallmark and I'm glad someone at the company responded. At least I know that I got through.