I found an interesting tidbit buried in a New York Times story on viral marketing campaigns by Broadway musicals:
"Situation Interactive experimented with new technology in other campaigns as well. The firm worked with the producers of Billy Elliot to create videos that chronicled the rehearsals of the three boys who rotate as the lead character. For 9 to 5: The Musical, the firm is working on an online game in which players can upload pictures of their bosses for a shooting gallery."
Okay, my initial thoughts are:
1.) This sounds like it's in pretty poor taste.
2.) If you do participate, you probably don't want your boss to know.