The League of American Theatre Producers has released its demographics report for the 2007-2008 Broadway season. Among the findings: Those who saw 15 or more shows comprised 5 percent of the audience, and represented 30 percent of all tickets sold.
Coincidentally, I saw 15 Broadway shows during that time period, putting me in the top 5 percent. It's nice to be above average in something. I feel really, really special. Thanks, Broadway League!
The League also reports that:
- Forty percent of tickets are now purchased online.
- The typical playgoer saw 8 shows.
- The typical musical theatre fan saw 4 shows.
- The percentage of theatergoers who purchased tickets more than a month in advance rose to 39 percent, from 32 percent.
- Tourists purchased about 65 percent of the nearly 12.3 million tickets sold.
- Foreign tourists comprised more than 15 percent of attendees.
- Word of mouth is the single biggest factor in picking a musical.
- Critical reviews are most influential in choosing a play.
- The average age of Broadway theatergoers was 41.5 years old.
- Those under 18 accounted for 12.5 percent of the audience.
- 31 percent of theatergoers live in New York state.
- 19 of the top 25 counties from which theatergoers hail are in New York or New Jersey.
- Other top areas include counties in Michigan, Florida, California, Maryland and the Washington, D.C., area.
Theatergoers under age 18 accounted for a record 1.5 million tickets. "We know that children who attend a Broadway show grow up to be loyal theatergoers,” says Charlotte St. Martin, the League's executive director.
Attendance by international visitors once again well surpasses pre-Sept. 11 levels, totaling 1.88 million tickets. "This audience stays longer and sees more shows than domestic tourists."
One statistic I'd be interested in knowing is, What's the percentage of tourists who come to New York City and don't see a Broadway show?
I know, perish the thought. But I'm sure there are a few. And with tourists playing such a big role in ensuring the health of the Great White Way, I wonder what can be done to get them in a seat?